Know How and Know Who – The Key to Life

A student actually asked me recently, “What does life come down to?” I thought it was one of the greatest questions I’ve ever heard. And I don’t know where I access this from. But I was downloading it from the university at the time.

And I said, “It comes to know how and know who.” Life comes down to know how and know who,” meaning you have to have the know-how. You have to know how to do something, and you have to know the people who can put you in a position to make money doing that which you now know.

It doesn’t matter, for example, if you’re a brilliant, genius music producer and you know no one. It probably wasn’t going to happen for you if you don’t know anyone. So in that scenario, you may know how, but you don’t know who. What the Recording, Radio & Film Connection does is it teaches you the know-now while at the same exact time we’re introducing you to who you need to know to make it.

It’s all about making it, folks. Really, at the end of the day, isn’t that why you’re here? You want to make it. We all want to make it. So what do you need to do? Two things. You need to know how to do it. You need to know how to do it better than anyone, frankly. And you need to then know the people who are in a position of power to get your music heard or your films scene or your broadcasting show or your radio show heard and seen or whatever.

Know how, know who. We are the only school who trains you and connects you at the exact same time. Period.