The Recording Connection audio school alternative is now enrolling students for our Music Business Program
Do you dream of having an exciting career as a band manager, record executive, music mogul, or other music industry professional? Are you currently working in the business world but looking to pursue new professional opportunities? As an artist, are you wondering how to better protect your music as well as your financial health?
For a university degree program, you could be spending four years in a classroom as a music business major. And while it’s important for music business students to have a good understanding of copyrights, contracts, agreements, and legal issues, they should also have an understanding of the industry as a whole.
If you’re thinking of joining the industry in any capacity, you might consider applying to a music school of business but top music business schools in Los Angeles or New York are either too far away or too expensive. This is where Recording Connection can help.
Learning the Music Business
There are any number of careers you can pursue in music, even if your musical ability is next to nil. Many of those in other walks of life often come to music looking for a change of pace or to fulfill their dreams of becoming part of the music industry. Lawyers, accountants, and other business professionals find their talents translate rather well.
As an agent, music publisher, manager, or other “non-creative,” having a business background will help with the myriad of tasks you’re responsible for. Of course, anyone that’s spent any time working in the industry knows there are creative solutions to almost any issue with marketing, promotion, distribution, and other aspects of the business.
So who better to learn the business side of things than someone who’s working in the industry today? Recording Connection mentors understand how to keep a business up and running, how to ensure all agreements are locked in, and how to protect the intellectual property of their clients.
Music Business Mentors
Instead of sitting in a classroom with several other students, we give you one-on-one access to an industry professional. Instead of waiting for your questions to be answered, you’ll get immediate feedback. And with our mentors, you’ll understand how essential business practices are adapted for music production, working with recorded music, and other facets of the industry.
Best of all, you’ll save time and money with the Recording Connection Music Business Program. Our curriculum lasts six months (not four years like at some universities) and costs just a fraction of their tuition, but you’ll save in other areas of your life, too.
With more than 300 locations around the U.S., you won’t have to uproot your entire life to get the education you need to start a career in the music business. In fact, many of our mentors meet with their students remotely, so you won’t even need to leave your home. All you really need is a powerful enough computer and a solid internet connection.
Who Needs this Music Business Course?
Does this sound like you?
- You’re working with music artists or bands to help them reach a larger audience
- You want to connect new artists with audio engineers or music producers to create high-quality records on state of the art gear
- You’re already managing a few acts but need a greater understanding of managing and handling the business aspects of management
- You already have a business degree and are looking to make a switch to the music industry
- You want to start your own label and need to know how to do it
- You need more connections in the industry to take your career to the next level
- You want to own, operate, and manage your own recording studio
- You love discovering new talent and want to make a career out of it
In actuality, almost everyone who works in the industry should have at least a passing knowledge of how the music business works. Are you serious enough about your dreams that you’re willing to put in the hard work it’s going to take to succeed?
MUSIC BUSINESS COURSE OUTLINE
Lesson 1 – What is the Music Business: The professional side of the music business is a multi-tiered machine. From getting the right people in the room, to marketing, promoting, and protecting artists, to making deals, we’ll delve into one of the world’s most dynamic and fast-paced industries.
Lesson 2 – A&R: Artists and repertoire or “A&R” as it is commonly called, is the department that’s responsible for scouting, signing, and developing artists for the record label as well as liaising with the label’s departments on behalf of the artists themselves.
Lesson 3 – Record Labels – Marketing: It is the marketing department’s job to oversee the creation and development of effective marketing plans to promote new releases by artists signed to the record label.
Lesson 4 – Record Labels – Publicity: In today’s world, the publicity department is always finding new ways to connect artists to the right listeners, i.e. future fans and consumers of their music.
Lesson 5 – Record Labels – Promotion: The promotion department focuses its energy on securing radio play for the record label’s newest releases.
Lesson 6 – Record Labels – Sales: It’s the job of the sales department to oversee all of the retail aspects of the label, distribution, marketing, and publicity.
Lesson 7 – Record Labels – Legal / Business Affairs: The business affairs department handles finances, budget, payroll, and bookkeeping while the legal department’s responsibility is to handle contracts between the record label and the artists they have signed and to handle lawsuits.
Lesson 8 – Music Publishers: Ensure that the entities that play the music pay for the music by collecting and distributing the money earned every time an artist’s song is played.
Lesson 9 – Artist Managers: Managers are responsible for virtually everything, a non-stop position that’s not for the faint of heart.
Lesson 10 – Songwriter and Producer Managers: Songwriter and producer managers handle all of the business and administrative work so that the creative work can continue without disruption.
Lesson 11 – Music Business Midterm: Halfway through the music business program, we’ll officially assess your knowledge and make sure you’re learning the ins and outs of the music business when you complete the music business midterm.
Lesson 12 – The Creative Process: Understanding the creative process behind making music will enable you to develop meaningful connections with the artists and the producers, engineers, musicians, and songwriters you meet.
Lesson 13 – Artist Contracts: Well-executed artist contracts are an absolutely essential component of an artist’s career in music. Know thy contracts! Get the understanding you need by training with a pro.
Lesson 14 – Agreements: We discuss common agreements including work for hire, side artist agreements, producer’s deals, and producer fees and advances.
Lesson 15 – Social Media: We’ll explore choosing the right platform, content, and practices for amplifying an artist’s voice, image, and reach.
Lesson 16 – Copyright: Learn what’s protected by copyright and what isn’t.
Lesson 17 – Independently Monetizing Music with Symphonic Distribution: We look at the many tools and services available today through which artists and record labels are able to monetize music.
Lesson 18 – Merchandising: In this chapter, we’re getting into the principles of merchandising so that you’ll know what it takes to be a revenue-generating superstar.
Lesson 19 – Performing Rights Organizations and Publishing: We’ll discuss the main PROs in the U.S. including ASCAP, BMI, SESAC, and SoundExchange as well as copyright registration for musical compositions.
Lesson 20 – Music Business Final Exam
Armed with the knowledge you’ve gained in our music business program you can be prepared to keep on moving forward, learning, building, and gaining insight all the while. Being proactive is a crucial ingredient for any career in music so take charge and set yourself up for success. Apply today and prepare to Amplify Your Life.
Recording Connection provides affordable, unique education models coupled with mentor-based (externship) programs that can be engaged remotely or in person.
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All Students Have Access To:
Other schools do classrooms and campus studio labs, with us, your classroom is a real studio in the real world.
You will only learn from an industry veteran who owns or operates his or her own real-world recording studio. Other schools employ full-time teachers who may or may not have achieved success in the real world. Our mentors are not only artists in their craft but working, successful business pros. Imagine what you can learn from them!
Many of our students have been offered the opportunity to work on real-world sessions while they are students with us!! Our students have worked with Beyoncé, Kanye West, Robert Plant, Miley Cyrus, Solange, Khalid, Lady Antebellum, Aerosmith, Marilyn Manson, Johnny Depp and Billy Bob Thornton to name a few while being taught by legendary producers Joe Chicarelli, Al Schmitt, Detail, Ross Hogarth, Ryan Hewitt, F. Reid Shippen and countless others.
Recording Connection takes a unique approach to learning music production and pride ourselves on having a very modern approach to cost. Put plainly—we hate student debt just as much as you do. Throughout our 30 years in the business, we have made it a primary focus to keep our tuition affordable. Very affordable. While we believe we could price our education at three times what it actually costs, we have made it our mission to keep costs low. When you graduate with us, you will not be buried by burdensome amounts of debt.
In addition to the industry pro who will be your mentor, tutoring is available to you for the entire time you are enrolled with us. Need help with your homework? Can't figure out Pro Tools, Ableton, Logic or more? Want to learn how to make more beats? Have a question you forgot to ask your mentor? Want career advice? Want us to help you build a song? Create a resume? Our tutors and Academic Facilitators are here for you!
Our fully staffed Career Services Department exists for one reason—to help our students and graduates get hired. From helping you create an awesome resume, to handling and scheduling your job interview, to finding job opportunities in your area, we’ve got your back.
The more you give to our programs the more you get. Want more time in the studio to study, practice or observe? Simply prove your passion and dedication to your mentor and you will find there is virtually no limit to studio access.
Personal, hands-on lab time is built into our program. You’ll never find yourself fighting over gear availability with dozens of other students. And speaking of gear, because you will be learning in a real-world recording studio you will be learning on the latest gear.
The only way to learn how things work in the real world is to learn in the real world. Since our program places you inside a real-world recording studio on the very first day, you’ll learn all the essentials: studio etiquette, client relations, shortcuts, how to meet a deadline, the art of running a recording studio and so much more. This gives you a tremendous advantage over other schools’ students who never got off the campus and who often graduate underprepared.
You’ve probably heard the expression “It’s who you know.” In the music industry this is definitely true. With The Recording Connection you have access to industry connections on a daily basis. As your progress with our program and start sitting in on recording sessions, you’ll meet your mentor’s connections—artists, producers, mixers, managers, gear reps and many more. It’s networking from the inside.
Once you are in with us, YOU ARE IN! The Recording Connection deals with hundreds of recording studios, audio engineers, music producers, mixers, record labels and studio owners on a daily basis. As long as you are a student or graduate of our programs, in good standing, our access is your access.