The Recording Connection Audio Institute is now enrolling students for our Music Business Program
+ Do you dream of having an exciting career as a band manager, record executive, music mogul or other music industry professional?
+ Do you get excited about new bands and artists and wish you had the resources to help them reach a larger audience?
+ Are you obsessed with the idea of producing new artists in the recording studio, helping them craft high-quality records to reach the masses?
+ Are you already managing a few local acts, but you want to “turn pro” with it?
+ Do you already think of yourself as a professional band manager or music mogul, but you need more music industry connections to take it to the next level?
+ Does the passion burn inside you to be part of the music industry? Do you dream of discovering new talent and watching the world sing their songs?
+ Are you serious enough about your dreams that you are willing to put in the hard work it’s going to take in order to succeed?
Music Business Course Outline
Lesson 1 – A&R
The A&R operates on the frontlines of the music industry by scouting for artists they think will be beneficial for their label. He or she then works to assemble the right team for the artist or band so that they can produce either one or a number of songs to pitch to the label with the goal of getting signed. The A&R is at the helm of this process, meeting artists, procuring relationships, and getting artists, producers, engineers, and other talent into the same room—the recording studio.
Once an artist or band is signed, the A&R will liaise with Promotion, Marketing, Publicity, and Sales for proper rollout and release to the world.
Lesson 2 – Marketing
Visionary marketing is an essential element in making the world aware of a certain artist and their work. Music marketing professionals assemble marketing plans that suit the image and market for specific audiences and liaise with the label’s Sales, Promotion, Publicity, and A&R Departments to create an effective rollout or release of a single or album. Innovation and knowing today’s marketplace are key aspects of an effective marketing plan that reaches the right people and turns them into fans.
Lesson 3 – Publicity
A publicist’s primary role is to excite the press and stir coverage for both new and established artists. A knack for knowing how to spin a story, deflect negative media coverage when necessary, and make sure an artist’s image is properly represented are all part of this important music industry career. Procuring and maintaining connections in media and throughout the music industry is another essential facet of this schmooze-heavy job.
Lesson 4 – Promotion
Promotional representatives often work with A&R in selecting the songs on an artist’s repertoire that have the best chance of doing well on the radio. They pitch singles to the very people who get the songs on the radio and, in-so-doing, create hits! Understandably, personality, people smarts and a diehard love of music are all qualities of the professionals in this vital industry career are sure to possess.
Lesson 5 – Record Labels: Sales
These are the people who get records into record stores and DSPs (Digital Service Providers) and hence, are responsible for the bread and butter an album or track release brings in once it hits the market. Generating crucial profits for a label and its artists is hard work that requires ample communication with the label’s other departments including Marketing, Promotion, and Publicity. Proper placement and a smooth rollout ensure the music is available in the avenues and formats where its audience expects it to be. This is one important job that requires market savvy as wells as great communication and organizational skills.
Lesson 6 – Record Labels: Legal & Business Affairs
This is the heart of where the music business’s business gets done. The record label’s Legal Department handles contracts between the record label and artists including the many major deal points involved in a recording contract (Common Master Ownership, Release Commitment, Royalties, Accounting, 360 Deals, Creative Control, and etcetera). Meanwhile, the Business Department handles the crucial role of finances, budgets, bookkeeping, and payroll.
Lesson 7 – Music Publishers
Artists and their labels need to ensure fair compensation for the use of their songs. Music publishers make sure companies and various entities pay for usage of a song by administering and collecting royalties on behalf of the artists, producers, and songwriters they represent. Publishing A&Rs can also generate substantial income for songwriters by getting Sync deals for their clients, thereby giving their catalogues real earning power.
Lesson 8 – Artist Managers
Artist Managers are responsible for the professional careers of recording artists in the entertainment industry. Sounds like a lot? It is! From negotiating various deals, setting up collaborations for recording sessions, maintaining social media pages and websites, and more, being an Artist Manager, like many other jobs in the music business, is extremely demanding and, if done well, extremely rewarding and enriching too!
Lesson 9 – Producer & Songwriter Managers
Songwriter & Producer Managers are responsible for the professional careers of songwriters and/or producers within the music industry. From pitching songs for artists and film opportunities, to negotiating various production, song, and publishing deals, a solid manager is always creating opportunities for their client while relieving them of having to do any administrative work so that they are free to focus on their music. Want to play an intrinsic role in bringing more great music into the world? This is one way to do it.