Ways to Get Your Recording Heard

It used to be that the best way to get into the music business was to be “discovered” by record company executives, either through playing live or getting a demo recording heard. Today it isn’t that simple; many of the labels are so bombarded with new talent that they don’t even take uninvited submissions, and some won’t even consider new talent unless they have a proven they can sell lots of records on their own.  Thankfully, the news isn’t all bad; while some doors have closed, others have opened.  Today, it’s much easier to make a recording on your own and find an audience for it without the help of a label. Sometimes labels will pick up artists who find an audience, but some artists even prefer to stay independent. Either way, the key is to get your record in front of an audience.  Here are some ways to get your recording heard.

POST MUSIC ON THE INTERNET

The Internet is the best way to reach a potentially large audience with your music, and thanks to digital technology and high-speed Internet, it’s very simple to upload music digitally. Create a MySpace Music account or a page on ReverbNation, and upload your songs so people can listen to them online.  In my own experience, I even know a girl who has gained a national following simply by posting low-quality, quirky YouTube videos of herself playing her songs. The Internet doesn’t automatically spread your music to the world—you still have to network and tell people about it—but it definitely makes your music accessible.

GIVE YOUR MUSIC AWAY

Some might frown on this as a devaluing of your music, but the truth is, your music has no presumed value if nobody hears it.  The best advertising for your songs is…your songs!  Even songs for sale are often pirated from the Internet, anyhow. Some artists realize this, and find other creative ways to make their money while letting their music be its own advertisement.  You don’t have to give away all your music, but offering free downloads of some songs or handing out your CDs at concerts are a great way to get your recording heard.

PLAY LIVE SHOWS

People love live music, and if they like your music live, chances are they will pick up your CD for later. Try to get gigs at local venues or pubs; if you’re just getting started, try finding an open stage night and play a few songs there.  Again, let your songs advertise themselves by playing live.

KEEP KNOCKING ON THE DOORS OF RECORD LABELS

Not every closed door is completely closed.  It never hurts to keep sending demos out to record companies, although it’s best to call ahead and get permission, so your music is somewhat expected. Keep networking and handing music out to any insiders you know; you never know when your recording will be heard by the right person at the right time.